SEO Strategy

A Data-Driven Approach for Business Results

An SEO strategy is your roadmap to better search engine visibility and increased organic traffic. For small and medium-sized businesses (SMBs), it's the key to competing effectively online without breaking the bank. At Foundation Organic, we create customized SEO strategies that combine technical optimization, content enhancement, and link building to improve your Website's performance in search results.

A strong SEO strategy ensures that search engines find your site and rank it highly for the most relevant searches—ultimately driving more qualified traffic and increasing your customer base.

Why Your Business Needs a Tailored SEO Strategy

With a solid strategy, your Website could take advantage of valuable opportunities to rank for searches that matter. At Foundation Organic, we create customized SEO strategies designed to improve your Website's performance and visibility in search engines. Our actionable recommendations focus on driving sustainable, long-term growth for your business by attracting more customers and lowering customer acquisition costs.

Our data-driven approach ensures that:

  • Your Website ranks higher for searches that matter to your business

  • You attract more qualified leads and customers

  • Your online presence grows sustainably over time

  • You reduce customer acquisition costs through organic traffic

Strategy & Optimization

Technical Recommendations

Recommendations to fix any technical issues hindering search engine crawling and indexing.

Site Architecture & Navigation

Provide overall site architecture and navigation recommendations for mobile and desktop user experiences.

Crawling & Indexing

Optimize your site's crawling and indexing, including fixing crawl errors, implementing structured data and rich cards, and including a site map and robots.txt.

On-Page SEO

Optimizations for your Website's title tags, meta descriptions, header tags, and content to ensure your pages are search-engine friendly.

Link Strategy

Provide recommendations on how to build diverse, high-quality backlinks from authoritative Websites. Recommend current internal and external links and a long-term link acquisition strategy.

Content Strategy

Provide recommendations on optimizing content and a roadmap of new content opportunities.

Local SEO

Optimize for local SEO, including the Google My Business listing, citation building, and developing a strategy for generating positive reviews.

Reporting & Analytics

Analytics to allow you to track your organic traffic, organic conversions, and progress over time. I will also report on your keyword rankings and overall organic performance.

Website Migrations

Provide a strategy and site migration roadmap for migrating Websites to minimize business disruption and organic search visibility.

Implementation

If your site is hosted on one of the major CMS Platforms, including WordPress and Squarespace, we can implement those changes.

FAQ’s

  • An SEO strategy is a comprehensive plan outlining the steps and tactics to improve your Website's search engine rankings and achieve your business goals. It includes keyword research, on-page optimization, content creation, link building, and other SEO activities.

  • An SEO strategy provides a clear roadmap for your SEO efforts, ensuring you focus on the right activities and maximize your return on investment. It helps you stay organized, track progress, and make data-driven decisions for long-term success. Without a plan, your SEO efforts may be scattered and ineffective.

  • Creating an SEO strategy involves defining your goals, identifying your target audience, conducting a website audit, analyzing competitors, performing keyword research, optimizing technical elements, creating valuable content, and building a link strategy to improve rankings.

  • To optimize for SEO, you must improve technical elements, create keyword-focused content, build high-quality backlinks, and continually monitor and adjust your strategy based on performance.

  • A comprehensive SEO strategy and optimizations including optimal site structure, on-page optimizations, off-page optimizations, and content strategies. 

Let’s work together.

Interested in optimizing your Website for organic search?